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| Madge Harvey | |
| Occupation | Businesswoman |
| Born | c. 1940 |
| Children | Janice Garvey Valda |
| First appearance | Series 1, Episode 1 |
| Last appearance | Series 7, Episode 2 |
| Duration | 2007 to 2015 |
| Number of appearances | 44 |
| Played by | Sheila Reid |
Madge Delilah Harvey (previously Barron) is the scornful and cantankerous mother of Janice. She seems somewhat misanthropic by nature and is unafraid to show her dislike for everyone, particularly her son-in-law Mick and granddaughter Chantelle. She has a habit of making faux pas such as confusing beef medallions with beef curtains. She travels everywhere in Benidorm on a mobility scooter, despite not actually needing one. Madge is widowed and becomes the sole proprietor of the Benidorm Palace when her husband of two years, Mel, dies offscreen during the 2010 Christmas special. In series 4, Madge suffers financial bankruptcy after Mel's posthumous business deals leave her thousands in debt, forcing her to sell her hilltop Altea mansion to Cilla Black and the Benidorm Palace, to pay off a majority of her debts. Her family arrive in Benidorm to find her living incognito in a caravan park, living off state benefits, practically destitute. They help eliminate her debts with both Scary Mary, (Denise Welch) and Mr Pink, (Melvyn Hayes), both big time Benidorm gangsters, and a last-minute bet with the latter saw Madge eliminate her debt, and gain 3,000 euros. With her prize money, Madge has decided to rebuild Mel Harvey Leisure Industries by purchasing a failing bar and turning it around, to regain money (the bar is on the same site as Mel's mobility scooter shop, which burnt down on its opening night in summer 2009, and she feels this is a sign from Mel from beyond the grave.) The bar was named Mels Bar and had picture of him on the logo. In series 5 it is revealed that the bar didn't work out so they went back to the U.K and return on holiday. In Series 6, she reveals to the Garveys that she visited Dr Kundu, and only has 6 months to live. This turns out to be a misunderstanding as the practice having grown tired by her racism and other negative traits had given her "6 months to leave".